Global Search Engine Marketing: SEO & PPC

Global Search Engine Marketing (SEM) is becoming a large part of many companies’ online marketing strategies. SmartSearch Marketing is fully capable of offering Global Search Engine Optimization (SEO) and Pay-Per-Click (PPC) programs.

Currently, many of our clients are exploring the Global Search Engine Marketing arena. We partner with Fortune 2000 clients, mostly in the B2B Industry. Many of our clients realize the effectiveness of Search Engine Marketing in the U.S., and because they have an international presence they are also interested in expanding these marketing efforts globally.

SmartSearch Marketing offers Global SEO services to quite a few of our clients. Since most of our clients have international offices, we are able to work with the marketing teams in each respective region to determine the languages most commonly used in specific areas. In addition to using our regional keyword research tools, this allows us to be very specific with the keywords we target in our Global Search Engine Optimization campaigns. Our search engine ranking tools allow us to track the visibility of our clients’ websites in the top search engines of the countries they choose to include in their Global Search Marketing campaigns. Our Off-Page Optimization strategies such as Linking, Directory Submissions, and Social Media Optimization can also be customized to enhance our clients’ global presence.

Global PPC campaigns are also becoming more popular with many of our current clients. SmartSearch Marketing has the capabilities of creating customized PPC campaigns to reach prospects within our clients’ international markets. We utilize the same methodology for keyword research in our Global Pay-Per-Click campaigns as we do in our Global SEO campaigns. We work with our clients’ marketing teams in the targeted regions and compare that information to the data gathered from our keyword research tools to determine the most appropriate keywords to target for each international Search campaign. Using the same type of monitoring and tracking as our U.S. Search Engine Marketing campaigns, we are able to measure and improve our clients’ conversion rates through testing and targeting Global PPC programs.

If you are interested in learning more about our Global Search Engine Marketing programs, please call us at:
888.474.2330 x 703.