Integrated B2B Search Marketing Programs

SmartSearch Marketing’s proprietary methodology, Search Lifecycle Management™ is our unique and successful approach to Search Engine Marketing. Our proven process integrates pre-click and post-click Search Marketing campaigns and is designed to maximize results throughout the entire Search-to-Sale Lifecycle:

Prospect’s first search › Visit to the website › Convert visitor into leads › Customer acquisition › Sale

We monitor and measure the search behavior and website visitor behavior. We then marry that data with our web analytics data to determine the most successful strategies to increase lead generation and ultimately sales.

SmartSearch Marketing has the unique ability to design, host, and rapidly test microsites and landing pages for our clients. This approach allows us to have an immediate effect on lead generation through Search Marketing. We continually use Multivariate and A/B testing on both the microsites and ad copy. This allows us to test various elements to see what combination drives the most traffic and converts the most visitors.

Integrated Search Marketing is becoming a necessity. SEO and PPC campaigns need to be aligned to get the most out of your online marketing budget. SmartSearch Marketing takes a more comprehensive approach than most agencies. Not only do we align strategies of SEO and PPC campaigns, but we also integrate these strategies with our Microsite Design and Conversion Improvement programs. This allows full compatibility between Search Marketing programs and can dramatically increase ROI. By helping our clients apply the right budget to the right program, SmartSearch Marketing is able to use various strategies to support an overall Search Marketing program that is comprehensive and effective.

A comprehensive Search Marketing program is more than running a Pay-Per-Click campaign and Search Engine Optimization campaign at the same time. We consider a comprehensive Search Marketing program one that integrates all aspects of a users search experience. Since search engines are accustomed to finding information at all stages of the buying process, we make sure our clients’ websites are visible and are presenting the appropriate messages throughout each stage of the buying cycle. Searchers in the Research phase usually want more information and are looking to download whitepapers or guides, while searchers in the Purchasing phase want an easy way to find and buy the product or service. Knowing the right keywords to use when targeting the various types of searchers is a complicated process that requires analyzing various data points. SmartSearch Marketing integrates many data sets to determine the appropriate strategy for each of our clients. This is an extremely customized process that yields positive results.

Integrated and Comprehensive Search Marketing Solutions