B2B Search Engine Marketing Services & Solutions

SmartSearch Marketing offers a full suite of B2B Search Marketing Services to Fortune 2000 companies. We specialize in Search Engine Marketing (SEM) services that are tailored to businesses with complex sales cycles. Our team forms a strategic partnership with our clients to create comprehensive and integrated lead generation and customer acquisition programs.

We achieve Search Marketing success by combining several services including: SEO, PPC, Microsite Design, Conversion Improvement services, and Web Analytics solutions.

We develop strategic B2B Search Engine Optimization programs for our clients using our proprietary methodology, ActiveOPTIMIZER^TM. SEO campaigns consist of both On-Page Optimization and Off-Page Optimization. On-Page Optimization involves website improvements such as enhancing the Title and META tags of your important pages and incorporating targeted keywords into your website content. SmartSearch Marketing analyzes searcher behavior and keyword usage in order to develop a highly targeted B2B SEO program that is aligned with our clients’ marketing goals and brand guidelines. Off-Page Optimization consists of creating strategic Search Marketing campaigns specific to Linking, Directory Submissions, Local Search Submissions, Social Bookmarking, Social Media Optimization, and PR/Article Distribution. This type of campaign is essential in creating a successful B2B Search Engine Optimization program. We also manage Global SEO programs for many of our enterprise clients.

Our PPC campaigns are directly aligned with our clients’ goals and objectives while being integrated with our additional service offerings like Microsite Design, Testing, and Conversion Improvement. We use our proprietary methodology, Precision|PPC^TM, to strategize and manage our B2B Pay-Per-Click programs.

Having the ability to create pre-click and post-click SEM campaigns for our clients allows us to achieve maximum results. We create pre-click strategies to drive targeted traffic to our clients’ sites. But, SmartSearch Marketing does not stop there; we go beyond the click. Post-click strategies are developed within our Microsite Design and Conversion Improvement programs. We design, test, and continually enhance our clients’ microsites and landing pages, converting visitors into action takers, leads, and sales. Our Integrated B2B Search Marketing programs have proven to dramatically increase conversion rates, and ultimately ROI.

PPC Search Advertising is a very competitive market, especially in the B2B Industry. We fully understand this and create strategic programs to help our clients achieve success with Paid Search. Our B2B Search Advertising solutions are specifically designed to maximize lead generation or customer acquisition results. We also develop competitive positioning and branding campaigns.

SmartSearch Marketing has the ability to create a Web Analytics program for any client, which helps track the success of our Pay-Per-Click campaigns and overall Search Marketing programs.

Most of our clients utilize our unique Microsite design, development, testing and hosting service. We build microsites for our clients that are highly focused stand-alone website that, typically concentrate on a single industry or product. The primary goal in creating a customized microsite is either lead generation or customer acquisition.

This service is an essential element of SmartSearch Marketing’s successful B2B Search campaigns. Having the ability to design, host, and test our clients’ microsites has proven to be an extremely effective way of approaching B2B Search Marketing and improving lead generation ROI. We offer these services to extend the lead generation programs while integrating microsite initiatives into our PPC Strategies.

We create a unique environment designed to convert website visitors. This concentrated environment allows the visitor to focus on the call-to-action you want them to take. After analyzing the click path analysis of many websites, we have found that corporate websites may contain too much information to get visitors to actually become qualified leads. In order to streamline this process, SmartSearch Marketing is able to create unique microsites and continually test all elements to see what works best. With this approach, our clients have seen an on average increase in qualified leads of +150%.

SmartSearch Marketing excels in improving conversion rates for our clients’ websites through our proprietary methodology, Peak Conversion^TM. We are able to test various elements of a microsite or landing page to determine the effectiveness of the call-to-action (form completion, whitepaper download, newsletter signup, etc.) The main goal is to improve qualified inquiries, contacts, leads, and ultimately lead generation ROI for our B2B clients. Not only do we improve conversions by rapid iterative testing, but we also can measure the effectiveness of actual B2B Paid Search ads. We use a combination of A/B and Multivariate testing. We test the ad copy and associated keywords as well as the On-Page elements like page headings, placement of forms, colors of buttons and look and feel of the microsite, etc. This has proven to be a very successful initiative for many of our current clients.

In addition to testing microsites and landing pages for our clients, we also have the unique ability as a Search Marketing agency to conduct Web Usability studies. These studies help us further improve conversion rates for our clients’ B2B Search Marketing campaigns. Usability tests are able to determine what a typical visitor focuses on when they arrive at your website. This is the truest form of gaining visitor feedback and making site updates based on user behavior. This is a very successful program at SmartSearch Marketing and each year more and more clients are integrating website usability testing.

Web Analytics is one of the most important aspects of a Search Marketing campaign. Many of our clients already have a web analytics package such as WebTrends or Omniture that is integrated with other aspects of their web marketing campaigns. For those clients that do not currently own a Web Analytics program, SmartSearch Marketing offers a B2B Web Analytics solution, ROI Excelerator TM. This allows us to have a complete vision of how our clients’ websites are being utilized by visitors.

Either with an existing Web Analytics package or by using SmartSearch Marketing’s solution; we are able to analyze how users get to our clients’ websites and when/where visitors are converting into qualified leads. Our B2B Search Marketing clients are able to track the exact keyword and search engine that converted each visitor into a qualified lead. This data is used in the ongoing B2B Search Marketing strategy for our clients’ SEM programs.

Our proprietary lead tracking database is customized for every client. We have the ability to integrate our B2B lead tracking systems and databases with our client’s internal systems and technology which provides additional monitoring and tracking of each qualified lead. SmartSearch Marketing has the experience of working with many businesses that have a complex sales cycle. This has helped us redefine our approach to lead tracking and monitoring both online and offline qualified leads.