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| Choosing Between In-House & Outsourcing B2B SEM |
| How To Use Google Analytics To Improve PPC Performance: Part II |
| How To Use Google Analytics To Improve PPC Performance: Part I |
| Marketing Insights From Search Funnels |
| Valuable Customer Insights Via Search Engine Tools |
| Two Types of SEO Content Critical To B2B Marketers |
| How Social Media Monitoring Can Benefit B2B |
| Improving B2B Search Advertising Results via Ad Scheduling |
| Benefits Of Geo-Targeting A National PPC Campaign |
| Optimize Forms to Maximize Conversions |
| The Importance Of Branded Search Programs (Even in Tough Economic Times) |
| Customer Retention Through Search Marketing |
| B2B Marketers: Setting Expectations For Your SEO Campaign |
| Finding The Optimal Cost-Per-Lead |
| 6 Usability Tips to Maximize B2B Website Conversion |
| B2B Lead Generation Tips |
| Using Search Engines to Reach Business Executives |
| B2B Marketers Should Embrace "Tire Kickers" |
| Eight B2B Landing Page Conversion Tips |
| Brutal Realities of the B2B Lead Qualification Process |
| B2B Search Marketing: Measuring Success Beyond Conversions |
| Are Online Registrations REALLY Sales Leads? |
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SmartSearch Marketing is recognized as a B2B Search Marketing specialist... |
“In the first three months working with SmartSearch Marketing, Epicor’s cost-per-lead from search engines dropped 500%...During the past two years, Epicor Software built a paid search marketing program that today provides a good model for B2B marketers initiating search marketing or those looking to better use search to drive leads. By targeting specific audiences with paid search and integrating it with its overall lead development activity, Epicor Software dropped its cost-per-lead from search engines by 500% and made paid placement one of its most prolific sources of qualified leads.” -Forrester Case Study
